Areas of Expertise
Customer Acquisition and Retention
Experiential Marketing
Event Strategy
Virtual and Live Event Production
Influencer and Partner Marketing
Ambassador, Advocate, and Affiliate Programs
Content Creation
Email and Social Media Marketing
What drives my work..
Data-driven, experienced, and innovative marketer, events creator,
and experiential producer. Clear understanding of growth marketing
and utilizing agile tactics to build programs that yield impactful return
on investments. Excellent reputation in leading teams, creating
relationships with partners and influencers, and generating quantifiable
results.
Event Strategy: From Live to Virtual
Developed, launched, and produced Linode’s first virtual event program, Linode LIVE! Commissioned influential subject matter experts (Nigel Poulton, LearnK8s, Tech with Tim, HackerSploit) to create long-form educational content on YouTube and On24 to drive user acquisition, product adoption, and community engagement.
Results: 15K+ registrants to Linode LIVE! series.
Content Creation: Influencer Collaborations
Created downloadable content by recruiting subject matter experts to co-author three Linode-published eBooks: Try IAC, HackerSploit Docker Security Essentials, and The MSP’s Guide to Modern Cloud Infrastructure. Developed media plans, advertising and atomized content to promote eBook downloads on owned and paid channels.
Results: 3 eBooks published; 3K+ downloads to date.
Growth Marketing: Multi-Channel Marketing Campaigns
Created marketing strategy for the 50th Anniversary of Denver Oktoberfest. Developed and executed email, social, SMS, influencer, and OOH marketing plans.
Results: Increased YOY revenue and attendance by 30%.
Brand Ambassadors: Micro-Influencer Engagement
Lead the national experiential marketing and brand ambassador strategy for delivery app, goPuff.
Results: Generated 4K+ new users per month. Recruited 100+ ambassadors in 75 markets.